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Accenture Acquires UK Creative Agency Karmarama - Wall Street Journal
Wall Street JournalAccenture Acquires UK Creative Agency KarmaramaWall Street JournalFor example, the same online behavioral data can now be gleaned and used to inform both commerce and marketing strategy. Accenture is among a flurry of consultancies that have had the same idea, including IBM, which bought mid-sized agency and more »

Facebook Creative Hub Opens Its Doors - SocialTimes
SocialTimesFacebook Creative Hub Opens Its DoorsSocialTimesThis new, online interface will be a sandbox where agencies can play with different ad formats for online and mobile and experiment with what works best. Most ad creation happens on desktop but is experienced on mobile. The Creative Hub gives ad 

Best Online Newsletters of 2017 to be Named by Web Marketing Association - IT Business Net
Best Online Newsletters of 2017 to be Named by Web Marketing AssociationIT Business NetThe IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of and more »

Trump's Win Has Ad Agencies Rethink How They Collect Data, Recruit staff - Wall Street Journal
Trump's Win Has Ad Agencies Rethink How They Collect Data, Recruit staffWall Street JournalMeanwhile, some ad agencies are looking to hire more people from rural areas as they rethink the popular use of aspirational messaging showcasing a ritzy life on the two metropolitan coasts. As a result HP, the personal computer and printer arm of

Ad agency builds bikes, teamwork - Richmond Times-Dispatch - Richmond.com
Richmond.comAd agency builds bikes, teamwork - Richmond Times-Dispatch Richmond.comAs a team-building exercise during a recent retreat, employees of advertising firm NDP put together children's bikes, which were later donated to a charity.and more »

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